As a response, Dell Technologies has advanced efforts in cloud infrastructure solutions to simplify hybrid cloud settings through its company VMware, a cloud computing and software virtualization company currently worth 65 billion U.S.
The market is also experiencing a long-term fundamental shift from on-premise hardware to cloud solutions. This enabled the leading vendors to stay competitive in terms of sales price amid these growing costs. The top three vendors succeeded in recovering by absorbing the costs by quickly switching to alternative component retailers, while smaller competitors have struggled. One reason for declining shipments was the shortage of Intel's central processing units (CPUs), which caused difficulties for vendors’ supply chains and inventories. Major vendors like Dell, Lenovo, and HP have managed to keep their unit sales steady and managed to increase their market share in this period of declining shipments. Since reaching a high of more than 360 million units shipped in 2011, the PC market has declined every year since then to 2019. Top vendors increase share in shrinking market
Dell sits as the number three PC vendor in the world following Lenovo and HP Inc. In the third quarter of 2021, Dell held a 18.1 percent share of global PC unit shipments, an increase from the 14.5 percent share the company held in the third quarter of 2020.